How Video Marketing Can Increase Your Website’s Traffic and Conversion Rates

Video marketing is a highly effective tool for all stages of the marketing funnel. It is also easy to share and generates free traffic when optimized for search engines.


The goal is to capture attention and provide value. Short videos are preferred because of online audiences’ shorter attention spans.

1. Increased Brand Awareness

Video marketing allows brands to reach a large audience. When done well, it can boost brand awareness by showcasing company culture and core values, or by sharing a product demo video that resonates with potential customers. It also allows businesses to promote themselves by creating a explainer video or holding a webinar that positions them as thought leaders in their industry.

When planning your video strategy, consider who your target audience is, what they care about, and where they hang out online. Having these insights will help you choose the right type of video to create. Whether it’s a brand story video, a customer testimonial video, or a product demonstration video, a clear goal will guide the production process and ensure that the content meets your audience’s needs.

Videos are also easily shareable, meaning they can be spread via social media and other channels. This can increase your reach and potentially generate more traffic to your website. In addition, including video in your blog posts has been proven to boost SEO performance.

2. Increased Traffic

Video marketing is a great way to increase the number of people visiting your website. This is because videos keep users on your website longer and can also boost specific SEO related metrics like time on site and pages viewed per visit. Additionally, videos can help build backlinks to your website and encourage social sharing which are also factors that search engines take into consideration when ranking websites.

Videos are also a great tool for building trust and demonstrating your product or service’s value to potential customers. Testimonial videos are a great example of this. They show your potential customers that other people just like them have used and loved your product or service. They are also a great way to get your audience excited about a new launch or event.

Using interactive elements in your videos can also increase engagement and drive traffic to your website or landing page. For instance, adding a poll or quiz to your videos can encourage viewers to engage with your content and share it with their friends on social media.

3. Increased Conversions

Video can increase conversion rates by gaining the trust of site visitors and showcasing how your products or services can help them solve their problems. By pairing a clear call to action with an emotional and urgent tone, you can encourage viewers to take the next step – whether that’s signing up for your newsletter, purchasing your product, or even calling you directly.

Consideration-stage videos are also a great way to show off your company culture and core values. According to SproutSocial, customers are more likely to buy from companies that align with their own personal values.

Finally, consider gating your video content with a lead capture form to boost your email marketing campaigns. By placing a form within the video, you can nudge viewers who have not yet submitted their information to do so before the video ends. Wistia has found that this can result in higher average conversion rates than if the video was not gated at all.

4. Increased Customer Satisfaction

Video marketing can increase customer satisfaction because it helps businesses convey a message that will resonate with their audience. It’s also a great way to answer customer questions quickly and effectively. This will help turn casual customers into loyal brand advocates who are willing to promote the brand to their friends and family.

In addition, video can create a relationship with consumers by showing off the company’s values and culture. This is especially important as research shows that customers are increasingly concerned about companies’ corporate ethics and beliefs.

Additionally, video can improve email engagement and clickthrough rates. It can also increase website traffic and specific SEO metrics such as the number of backlinks and average time spent on a webpage. As such, it’s a great tool for any business that wants to increase its online presence and ultimately drive more sales and revenue. Video marketing can be used at every stage of the marketing funnel, from raising awareness to converting leads into paying customers. However, businesses should make sure to select the best type of video for their audience.

5. Increased Revenue

Adding video to your website boosts SEO which, in turn, leads to more traffic. However, videos also have the potential to increase your revenue by encouraging repeat visitors. It’s been shown that users are more likely to stay on websites where videos play. Additionally, video marketing can encourage visitors to take an action such as making a purchase or signing up for your newsletter.

Video marketing also increases customer retention by creating a stronger connection with your brand. This is in line with the belief that customers make purchases at a subconscious level and that emotional triggers are key to building trust. A great example is Dollar Shave Club, which used a humorous video to create a relationship with its audience that now extends well beyond the sale of razors.

There are a wide range of video marketing techniques you can use to connect with your audience, such as product videos, animated explainer videos and augmented reality (AR) videos. Consider incorporating user-generated content as well as case studies and testimonials to show your audience what others think about your products or services.